Introduction
This project started as an exam for Professor Castelnuovo’s “Art Direction 2” university course. I combined the brands Starbucks and Supreme with the color red being a key element. I first built the 3D model in Blender, refined the lighting in Photoshop, and completed the final graphics in Illustrator.
Introduction
This project started as an exam for Professor Castelnuovo’s “Art Direction 2” university course. I combined the brands Starbucks and Supreme with the color red being a key element. I first built the 3D model in Blender, refined the lighting in Photoshop, and completed the final graphics in Illustrator.
Read brand analysis Starbucks
Starbucks Read brand analysis
Stabucks analysis
Market analysis
The target audience consists of individuals aged 18 to 45, combining modernity and quality to meet the preferences of a dynamic and diverse group.
Positioned in the medium to high price range, it offers a premium experience that reflects its focus on quality and sophistication.
The high-class coffee is the standout feature, delivering unmatched taste and excellence for discerning customers.
The target audience consists of individuals aged 18 to 45, combining modernity and quality to meet the preferences of a dynamic and diverse group.
Brand identity prism
Physique
Product-oriented, quality and wide range of coffee. “Green” colors.Relationship
Quality-oriented, traditional, federative.Reflection
Connected (a place to meet up, work, exchange).Trendy to post a photo of the cup or glass.
Personality
Quality-oriented, traditional, federative.Culture
Commitment, respect. American culture.Self-image
Perpetuate traditions, environment andethically responsible, focus on human relationships.
Read brand analysis Supreme
Supreme
Read brand analysis
Read brand analysis
Supreme analysis
Market analysis
The target audience consists of individuals aged 18 to 30, united by a dynamic lifestyle and a keen eye for trends and quality.
Positioned in the high and exclusive price range, the brand offers a premium experience that reflects meticulous attention to detail and inherent product value.
High-level clothing is the standout feature, blending exceptional design with superior-quality materials to meet the expectations of a discerning and sophisticated clientele.
The target audience consists of individuals aged 18 to 30, united by a dynamic lifestyle and a keen eye for trends and quality.
Brand identity prism
Physique
Product-oriented. White lettering on red background.Relationship
Quality-oriented, streetwear, luxury, youth.Reflection
High-quality products, linked to America.Collaborations with brands
Personality
Quality-oriented, Fashion, friendly.Culture
American streetwear culture.Self-image
Quality, luxurious clothes and accessories, linked to the American and streetwear tradition.
The new travel mug
Design
A luxury travel mug was designed, combining the versatility of Starbucks with the status of Supreme.
Materials
It’s made from premium materials: the straw is aluminium and the cup body is ceramic.
Engraving
The cup features an engraved name for a premium, personalized touch.
